Even statements for legal matters can happen in your brand’s voice—though that sometimes might require a felt-covered character to deliver it.
Sesame Workshop—which created “Sesame Street”—recently filed a lawsuit against the creators of “The Happytime Murders.” Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. All street.”
The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children.
Though it was directed by Muppets creator Jim Henson’s son, Brian Henson, the movie depicts puppets swearing as well as participating in drug use and sexual acts. Even the film’s trailer is not safe for work viewing.
“The Happytime Murders” delivered a response to the lawsuit that kept true to the film’s voice: via puppet.