Finalists named in the 2015 Nonprofit PR Awards

We asked to see great PR work from organizations working for a greater good. See whose work stood out.

In this year’s Nonprofit PR Awards, we looked to showcase the hard work and creativity of nonprofit organizations, the agencies that represent them and individual PR specialists.

We saw work from philanthropic foundations, government agencies, professional associations, charitable organizations, academic institutions and the agencies that represent them—organizations who proved they deserve to be recognized as the best.

The judges labored over the entries, narrowing the competitors down to this list of finalists.

Now, the judges will examine these finalists one more time, and we will announce category winners in late June.

To everyone who entered this year’s Nonprofit PR Awards, we thank you for sharing your remarkable work with us. It was not easy to narrow the field.

Congratulations to the finalists.

Best Advocacy/Awareness Campaign

  • American Academy of Pediatrics, #MeaslesTruth Twitter Storm
  • Children’s Mercy Kansas City, Inside Pediatrics
  • Earthjustice, Earthjustice Bee Advocacy Campaign
  • Florida Realtors®, Helping the Homeless: Realtors® Believe
  • MGH, Inc. for Common Ground Alliance, A Triple Crown Win for Call 811
  • Ontario Teachers’ Pension Plan, Defined Benefit Pension Evolution Thought Leadership Program
  • Sabin Vaccine Institute, Filaria Free India (Hathipaon Mukt Bharat)

Best Annual Report

  • Cultural Vistas, We Are Cultural Vistas – 2013 Annual Report & Interactive Mini-Site
  • Delta Dental of Arizona Foundation, TRUST Annual Report
  • Inside Education, Inside Education 2013 Annual Report to the Community
  • National Association of Manufacturers, 2014 Annual Report – “Leadership”
  • Pedernales Electric Cooperative, 2013 Annual Report
  • Tarrant County College, Proof of Performance – A Report to Our Community

Best Article

  • Donor Alliance/The Fletcher Group, Letter to the Editor: Colorado Organ Recipient Urges Coloradans to Give the Gift of Life During the Holidays
  • Tarrant County College, Are We There Yet?
  • Torrance Memorial Medical Center, “The Next Generation Chen Family – Grounded in the South Bay, Centered on the Sun”
  • University of Michigan Comprehensive Cancer Center, Thrive

Best Blog

  • Albert Einstein College of Medicine
  • St. Joseph Health, HealthCalling Blog
  • The Henry Ford, Taking the Past Forward: Reimagining The Henry Ford’s Official Blog

Best Branding/Re-Branding Campaign

  • Donor Alliance/The Fletcher Group/Wet Paint Communications, My Hero Said Yes! Branding and Advertising Campaign from Donor Alliance
  • GLOBALGOOD Public Relations LLC for Onondaga County, Built to Build Pre-Apprenticeship/A diversity in the construction trades program
  • Peel District School Board, Making My Way: Pathways for all students
  • Siegelvision for Urban Institute, Elevating the Debate: Marking the Next Step in the Urban Institute’s Evolution
  • The Blessing Basket Project, Artisan & You
  • U.S. Green Building Council, Top 10 States for LEED

Best Community-Nonprofit Partnership

  • Florida Realtors®, Helping the Homeless/Realtors® Believe Tour
  • MSI for Boys & Girls Clubs of America + The UPS Foundation, UPS Road Code Teen Safe Driving Program
  • Practum Consulting for Foundation Pilka jest Piekna, Federation of Amazons Club, The game is on for women’s health
  • U.S. Green Building Council for Center for Green Schools, Green Apple Day of Service

Best Event PR

  • American Heart Association – Southern New England, Why Go Red? Life is why.
  • Mile High United Way, Mile High United Way 41st Annual Turkey Trot
  • PadillaCRT for Be The Match®, Be The Match Walk+Runs: Inspiring Local Communities to Step Up and Save Lives
  • Volume Public Relations for 2014 BMW Championship

Best Marketing Campaign

  • Eastern Virginia Medical School, Ready for Residency
  • ICMA-RC, ICMA-RC’s Mobile App Campaign
  • Nellie Mae Education Foundation, Larry O’Toole Award Campaign
  • Princeton HealthCare System and Machinery
  • Specialty Equipment Market Association, Seymour Profits – The Official Nerd of the SEMA Data Co-Op
  • Tarrant County College, This is What College Looks Like Marketing Campaign

Best Media Relations Campaign

  • Brand Definition for Oregon-Southwest Washington-Idaho-Montana chapter, Leukemia & Lymphoma Society, 2014 Light the Night Media Relations Campaign
  • Coyne Public Relations for Christopher & Dana Reeve Foundation, The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Liberty Science Center for DKC, World Premiere of Beyond Rubik’s Cube
  • PadillaCRT Be The Match®, It’s On You: Inspiring the African-American Community to Step Up and Save Lives
  • Susan Davis International for Elizabeth Dole Foundation, Hidden Heroes Campaign
  • World Vision, 2014 World Vision Gift Catalog Holiday Media Relations Campaign

Best Newsletter

  • Lutheran World Relief, LWR Special Reports: Hope After Haiyan (iPad Version)
  • Spectrum Health, Health Beat Newsletter
  • U.S. Postal Service, Salute to Veterans

Best Publication

  • AARP, Meet Medicare
  • ICMA-RC, ICMA-RC’s RealizeRetirement® Brochure
  • Orlando Health Foundation, A Legacy of Caring – Arnold Palmer Medical Center celebrates 25 years of caring
  • Tarrant County College, REACH Magazine
  • University of Michigan Comprehensive Cancer Center, Thrive

Best Social Media Campaign

  • Donor Alliance, National Donate Life Month Twibbon Campaign
  • Earthjustice, Stand for Farmworkers
  • Everywhere Agency for 100 Good Deeds Bracelet, #DeedADay
  • JPA Health Communication for Melanoma Research Foundation, #GetNaked
  • Specialty Equipment Market Association, 2014 SEMA Show Mosaic

Best Video

  • Children’s Mercy Kansas City, Inside Pediatrics
  • Children’s University Medical Group, CONNECT Program Awareness Campaign. Video – Lessons from the Other Side of the Bed: When the Doctor’s Child is Sick
  • College of Arts and Letters, University of Notre Dame, The Undergraduate Research Opportunity Program at Notre Dame
  • Georgia Family Connection Partnership for Georgia Family Connection, A Powerful Network of Possibilities
  • Lutheran World Relief, Lasting Solutions to Hunger in Kenya: Meet Sevu Video Series
  • The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL)

Best Website

  • Coyne Public Relations for Christopher & Dana Reeve Foundation, The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Methodist Healthcare Ministries of South Texas, Inc., Re-Design & Re-Launch


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