Writing & Editing Finally! Someone defends the press release People have been saying the press release is “dead” for years, but Arik Hanson decided it may have some life left in it. By Jackson WightmanFeb. 7, 2011 SHARE Recently, marketing pro Aaron Perlut joined the macabre chorus in a post for Forbes.com. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.