Marketing #FirstWorldProblems PSA goes viral on YouTube The powerful ad in which Haitians read inane tweets about so-called First World Problems has drawn criticism. What do you think? By Michael SebastianOct. 11, 2012 SHARE Ragan Insider Premium Content Having a shitty day. Just washed car, and now it rains… #firstworldproblems — Reuben W.J Kang (@reubenkang) October 10, 2012 Indeed, it’s tough out there. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.