Fisher-Price cranks up ‘mini-situational comedies’

The toy brand makes a point to clarify that its new campaign of digital vignettes are not commercials.

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We called the vignettes that we’re running not commercials or spots; we’re calling them mini-situational comedies. We know humor is important to millennial moms, but we also know it’s just as important to be authentic and reflect how life really is.

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