That sounds like managing a PR campaign, doesn’t it? Here are the five ways that PR campaigns are like marriage:
1. Constant stress. No, this isn’t a bad thing, but it does mean that managing a successful PR campaign—much like managing a successful marriage—requires constant attention, time, and dedication. In other words, you can’t mail it in. And as in marriage, there will be loose ends you’re trying to tie together to make sure things run smoothly with no unanticipated bumps.
2. Constant stress. See No. 1. In all seriousness, the reality is that PR campaigns have a lot of moving parts. Schedules to juggle, interviews to arrange, outreach to coordinate, etc. One of the beautiful things about public relations is that it is not one-dimensional. There are multiple layers to every campaign, just as a marriage has years and years of built-up understanding, friendship, and love between two people making it all click.