Following store closings announcement, Sbarro takes to Twitter

The pizza chain is shuttering 155 stores in malls nationwide. In tweets, it’s directing employees to send direct messages for one-on-one discussions and offering apologies to upset customers.

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I got laid off… Wtf. I just found out this morning that Sbarros closed all stores in San Antonio. 5 in Texas…

— Twink.I.E (@MistaZero2Sixty) February 20, 2014

Sbarro has apparently been searching for those tweets, because it has been spending Thursday evening and most of Friday answering them, even if they don’t mention the @Sbarro Twitter account. It’s telling some employees to send direct messages:

@MistaZero2Sixty We are sorry your store closed, please DM us if you want to talk more.

— Sbarro (@Sbarro) February 20, 2014

It’s inviting others to call an employee hotline:

@MLKsVision318 We have an employee hotline number set up to answer any questions. Please call us at (800) 392-0468.

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