Food-focused digital newsroom cooks up a recipe for success

Just A Pinch creates a vibrant online social network that connects cooks with content, prizes, and the media.

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But Just A Pinch Recipe Club offers a different approach. It creates content—and gets it in local media. Its unique approach wins top honors in the Best Digital Newsroom category of PR Daily’s Digital PR & Social Media Awards.

The food-focused social network allows users to find and share recipes, win blue ribbons, and connect with like-minded cooks. And while they’re at it, they can get ink in local papers hungry for food-page content.

Through a proprietary press release publishing tool and syndicated pipeline of recipe content, Just A Pinch created a nationwide newsfeed to deliver blue ribbon recipe award news directly to local media, including the hometown papers of its award-winning cooks.

While it’s an online community, Just A Pinch connects people with tangible prizes. Just A Pinch awards and mails blue ribbons (real, not virtual) to its top cooks.

The site leverages these into media coverage in local markets, using automated press releases to generate buzz and relevant awareness about the site, creating news media outlets around the country.

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