JetBlue made dubious headlines thanks to an erratic pilot. Skittles felt backlash from people upset that it unfairly profited from the Trayvon Martin incident. University of Kentucky fans, angry about a UPS commercial, hijacked the company’s blog.
And that was just last week.
But, according to The Wall Street Journal, such flare-ups do little damage to a brand’s image and bottom line.
“In a socially networked world where investors, customers and employees are judge, jury and news editors, companies may be able to survive foul-ups better than in the old days of ‘traditional’ news and corporate spin,” WSJ said.