For tax day, brand managers use humor, ask consumers to spend

Paying taxes can be a pain, but marketers for brands both big and small used Twitter to reward consumers for their due diligence. Here’s what they drummed up on social media.

Ragan Insider Premium Content
Ragan Insider Content

“In this world nothing can be said to be certain, except death and taxes.”—Benjamin Franklin

Paying your taxes on time is serious business, but today’s marketers relish a good tax joke.

This year—thanks to Emancipation Day—consumers had additional time to file their taxes, and brand managers made the most of Monday’s deadline with a variety of ads, freebies and tax humor.

Social media managers used the trending #TaxDay hashtag to reward, educate and entice consumers for ponying up their share to Uncle Sam. Whether you owed more in taxes, received a hefty return or just realized today’s deadline, here’s a sampling of how managers for various brands interacted with taxpayers online:

Refunds are great. #chocolate refunds are even better! FREE bar with purchase at #TaxDay

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.