Ford and Jose Cuervo team up

Two unsuspecting marketing teams will join forces in a new, eco-friendly coalition. Here’s what reps from both sides are saying, and what consumers can expect.

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In branding, sometimes the best partnerships are also the most unexpected.

Ford and Jose Cuervo are teaming up on a corporate social responsibility campaign to turn agave plant byproduct into vehicle accessories.

The tequila distilling process creates excess agave. The durable plant can be turned into plastic cup holders, fuse boxes and other car parts that were formerly made from petroleum-based plastics.

Here’s an overview of the project:

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