Marketing Ford introduces Doug, the brand’s first-ever ‘spokespuppet’ He’s orange and naked, and he recently held his first press conference explaining his role as ambassador for the new Ford Focus. This little guy’s a real pistol. By Michael SebastianMarch 22, 2011 SHARE Yep, his name is Focus Doug, and he’s an orange puppet, who flirts incessantly with a female reporter and drives the suits at Ford crazy. Just take a look at this video of Doug’s first press conference. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.