Former journalist: ‘The majority of media-relations work hurts more than it helps’
In a story for the Harvard Business Review, Alex Goldfayn outlines three mistakes that PR professionals regularly commit.
Ragan Insider Premium Content
“One thing has always been clear,” the former Chicago Tribune columnist wrote in the Harvard Business Review, is “that the majority of media-relations work hurts more than it helps.”
He said that although some PR professionals are “terrific,” most commit three common errors:
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
