Former journalist: ‘The majority of media-relations work hurts more than it helps’
In a story for the Harvard Business Review, Alex Goldfayn outlines three mistakes that PR professionals regularly commit.
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“One thing has always been clear,” the former Chicago Tribune columnist wrote in the Harvard Business Review, is “that the majority of media-relations work hurts more than it helps.”
He said that although some PR professionals are “terrific,” most commit three common errors:
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