Frat party’s over: 10 rules for social media — backed up by data

The author of this list, Taddy Hall, chief operating officer of Meteor Solutions, is trying to “bring a dose of sanity to this intellectual frat party [of social media advice] … Our process was to query data from hundreds of our brand clients to see what testable truths emerged — and here’s what we found: 10 rules that hold up across category and time.”