Which metrics are telling the truth? Which are liars?
Attend Ragan’s free webinar, “Take the mystery out of communications measurement” on April 29 at 2 p.m. CT . Learn how to apply the “Holy Trinity” of metrics—focus groups, executive interviews and surveys – to business goals.
Your instructor, Cindy Crescenzo, will also discuss how guerrilla measurement can get practical metrics without pricey consultants.