Marketing From Newton to polychrome: The evolution of Apple’s logo Do you recall the company’s original logo? It was a far cry from its current sleek design. By Susan Young@sueyoungmediaMarch 29, 2011 SHARE “Newton…A Mind Forever Voyaging Through Strange Seas of Thought…Alone.” The Newton logo was designed by Ronald Wayne, who is often referred to as the third co-founder of Apple, according to the website Edible Apple. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.