From Substack to YouTube, mastering media basics still wins
Be intentional with your approach.
Even as popular media channels change, strong strategies are still about finding the best avenue to highlight a spokesperson’s voice and tell a story in the most appropriate way.
“There’s so much out there now that we need to be really intentional in who we’re trying to reach,” Danielle Hughes, vice president of communications at BODYARMOR Sports Nutrition, said during Ragan’s PR Daily Conference. “It’s really important to stick to the basics, similar to traditional media, when building out the PR playbook.”
Hughes outlined an enhanced version of the basics, sharing how PR pros can take what they already know and apply it to today’s media landscape.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
