FTC settles with PR firm for posting fake user reviews

When employees conceal their company affiliations and post fake reviews about products or services, it’s called “astroturfing,” and the Federal Trade Commission is not amused. The FTC has settled a complaint it had lodged against California-based Reverb Communications for allegedly astroturfing about Reverb’s clients’ video games. The violations allegedly occurred on iTunes from late 2008 through 2009. Reuters said it’s probably the first astroturfing incident the FTC …

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