Gap ditches new logo

Well, that was quick. After unveiling a new logo on its website last week, Gap announced Monday that it was returning to the old one. “We’ve learned a lot in this process,” Marka Hansen, president of Gap Brand North America, said in a statement. “And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”  Advertising Age s…

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