Get bigger bang for your blog: Cisco shares 3 tips

The software giant has mastered brand journalism. Find out how it produces sterling content and encourages staffers to share it with their own social media networks.

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Cisco’s blog is an exception. The site recently topped 8,000 page views and continues to set the standard for stellar brand journalism. Here, two Cisco insiders share their lessons for attracting traffic and attention for your blog over the long haul:

1. Amplify reach with employ advocacy tools. You can add more viewers for your content by activating your employee base.


Cisco’s blogging team does this with Dynamic Signal‘s Voice Storm. The platform enables employees to receive company content and post it to their social networks.

“We have it on employee computers and phones so they receive alerts when a new piece of content posts,” says Nestor Portillo, a marketing manager at Cisco.

“They don’t need to fish for the content,” he says. “Instead, it takes just one click to share a pre-crafted social media post with their own social media networks.”

Cisco posts 27 pieces of content to its blog daily but sends out just three alerts. “We keep it manageable and don’t want to spam our employees,” says Portillo.


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