Get your communications back on track after the pandemic

Where should you place your focus to bring your organization back from the brink after the crisis has abated? Here are some important considerations.

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From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during the current crisis and possibly thinking ahead.

A continued stream of communication supports external and internal constituents during and after a crisis and demonstrates the company’s ongoing commitment. Now might be a good time to revisit the purpose and context of the communications plan.

Looking at it through the lens of the post-crisis environment, consider whether the communications strategy is still relevant and whether it still serves the organization’s goals. One way of achieving a better understanding of context is by conducting a SWOT (strengths, weaknesses, opportunities and threats) analysis of the organization and the project itself. In some cases, you may need to gradually alter your messaging and edit your strategy, which can save time and money once the pandemic has subsided.

In many cases, your strategy is still viable but may require adjustment (e.g. when to make an announcement; the tone of the announcement).

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