Getting the most out of your summer PR internship

A current intern shares five tips for succeeding as the lowest man (or woman) on the agency or corporate totem pole.

As a marketing major and recent grad with no prior PR experience, I classified myself as a “PR enthusiast.” Now, with an internship under my belt and the promise of an extension, I’d like to call myself an “aspiring PR professional.”

I was drawn to the PR industry for its messaging and communication concepts, which differ from the financial and consumer analysis used in marketing. Throughout the educational journey of my PR internship, there are certain things that I have learned quickly.

In order to be a good public relations practitioner, you need to have excellent writing skills, a respect for multi-tasking, an understanding of basic business strategy, and the ability to thrive under pressure. A sense of urgency gets the creative juices flowing.

In an effort to help fellow “PR enthusiasts,” here are five tips to get the most out of your internship and see whether you have what it takes to be an “aspiring PR professional:”

1. Get to know your manager.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.