GM to offer car buyers a money back guarantee

Yesterday, Advertising Age reported that General Motors Chairman Ed Whitacre would star in 60 seconds commercials to promote the company. Details have emerged about what Whitacre will be pitching in those commercials—a money-back guarantee. “The campaign, called ‘May the Best Car Win,’ is part of GM’s effort to change its lingering image as a financially struggling company with substandard products,” Bill Vlasic reported for The New York Times . The program will give c…

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