Google Play cracks down on fake reviews

The company said it improved its process for identifying and removing spammy feedback in its app store, cutting off attempts for marketers to game the system.

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That’s why Google announced that it will crack down on misleading or fake reviews in the Google Play store.

The company revealed that it has improved its process for identifying and removing fake reviews, claiming it’s now quicker and more accurate in accomplishing this.

Google made an initial announcement on the subject in October, where it identified the need for a better methodology:

From time to time, we observe instances of developers attempting to manipulate the placement of their apps through illegitimate means like fraudulent installs, fake reviews, and incentivised ratings. These attempts not only violate the Google Play Developer Policy, but also harm our community of developers by hindering their chances of being discovered or recommended through our systems. Ultimately, they put the end users at risk of making wrong decisions based on inaccurate, unauthentic information.

It’s the second time a tech giant has taken on the problem of fake reviews.

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