Google scores PR bonanza: Top spot on Fortune’s ‘Great Places to Work’

The search giant jumped three spots. Last year’s No. 1 company, SAS, remains in the top 10, at No. 3.

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The search and Web services giant stands atop the Great Place to Work Institute’s annual list of the 100 best companies to work for, published Thursday in Fortune magazine. The top company for the past two years running, SAS, dropped to No. 3, and Boston Consulting Group took the No. 2 spot.

The Great Place to Work Institute’s CEO, Susan Lucas-Conwell, says there wasn’t a huge gap separating the top 10 companies. “On any given day, any horse can win that race, particularly among the top four or five slots,” she says.

One thing each of the companies in those slots share, Lucas-Conwell says, is great communication—specifically, transparency—and trust among employees.

Google’s winning attributes

Lucas-Conwell says it probably wasn’t any one factor that put Google over the top, but there are several ways that the company stands apart in terms of communication. Employees “trust they will get a fair story,” she says. A lot of that has to do with the policy that any employee can approach any executive within Google.

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