Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.

Hello, communicators:

HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”:

Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite: Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? Share your story below or use the hashtag #RUNHBO.

— HBO (@HBO) May 11, 2020

The question is the first in a promised series of challenges, as the network looks to increase conversation online before the next episode. It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages.

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