Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.

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Good morning, PR pros:

 St. Patrick’s Day has a more somber mood as celebrations shut down amid the COVID-19 pandemic. In response, Guinness released an uplifiting message for the holiday:

“When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. The organization is also donating $500,000 through its fund “to help the communities where we live, work and celebrate.”

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