Harry Potter, yoga and beer: A magical PR and marketing spell

Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.

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How does it happen—and what can you do to capitalize on it when it does?

Take a few lessons from the success of “Harry Potter” yoga—an effort to increase class attendance for Isabel Beltran’s Pint & Poses, a weekly yoga class in Austin, Texas.

Attention peaked after Cosmopolitan published an article the day after the class took place. Additional articles ran in USA Today, Buzzfeed, Entertainment Weekly and more, amplified by posts on the publications’ Facebook and Twitter pages:

Muggles were treated to a magical workout in Austin. https://t.co/yUxuZiclrZ

— USA TODAY (@USATODAY) November 2, 2016

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