Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix.
Season three of “Cobra Kai” debuted on Jan. 1 and brought with it a bevy of PR and marketing lessons that even the most “kickass business,” as main character Johnny Lawrence might say, could benefit from:
1. Guard your reputation with your life.
A reputation in tatters is hard to come back from, as LaRusso Auto Group quickly learned in this season of “Cobra Kai.”
The karate-filled brawl that happened at West Valley and at the hands of one owner Daniel LaRusso’s students, Robby Keene, had serious repercussions beyond high schooler Michael Diaz being put into a coma. It led to a tarnished image, not only for the dojo Daniel LaRusso runs, Miyagi-Do, but also for his car dealership business, which quickly saw sales plummet. While dramatic, this serves as an excellent reminder that employees are the face of any company and their actions, inside and outside of its walls, or on or off the clock, can cause sweeping damage.
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