Heinz apologizes for QR code that led customer to porn site

The code led to an old address for a contest. The company had let that URL lapse, and someone else grabbed it up.

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For a few years now, ketchup maker Heinz has been putting QR codes on its bottles that lead to various promotional sites. The company may want to rethink that—or at least not let its URLs lapse—because a German man found himself on a porn site after scanning one of those QR codes.

The bottle promised that Daniel Korell could enter a contest to design a Heinz label. The problem was that it was an old bottle, an old contest, and Heinz had let go of the URL when the contest ended. Then a porn site purchased the URL.

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