Here are the 3 (possible) definitions of public relations

One of them will become the definition of public relations. What do you think?

Ragan Insider Content

Definition No. 1:

Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually-beneficial relationships and achieve results.

(Read the annotated version here.)

Definition No. 2:

Public relations is a strategic communication process that develops and maintains mutually-beneficial relationships between organizations and their key publics.

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