Here are the 3 (possible) definitions of public relations

One of them will become the definition of public relations. What do you think?


The Public Relations Society of America unveiled the three candidates for the definition of public relations. Here they are (from the PR Defined website):

Definition No. 1:

Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually-beneficial relationships and achieve results.

(Read the annotated version here.)

Definition No. 2:

Public relations is a strategic communication process that develops and maintains mutually-beneficial relationships between organizations and their key publics.

(Read the annotated version here.)

Definition No. 3:

Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.

(Read the annotated version here.)

PRSA wants you to comment on the selections here.

COMMENT

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