High-ranking PR pro shows how NOT to handle the media

A director of communications is stealing headlines for all the wrong reasons. Read the four things this PR pro did wrong.

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MacIntyre is new in her job, but she’s far from inexperienced. Prior to joining Premier Clark’s staff last month, she served as the press secretary for Canadian Prime Minister Stephen Harper.

Last week, she attended a conference with Clark. As you’ll see from the exchange below, she didn’t exactly exercise the typical best practices for good media relations.

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