In an open letter titled, “This is our time to lead,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19.
Stansell’s letter reads, in part:
We are all struggling to make sense of the heartbreaking, tragic events taking place around the globe, and trying to do what we can to help each other cope, persevere and adjust, one day at a time. When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. More than ever, there will be a need for calm, steadying and supportive voices at every level of society.
Each of us now has the opportunity not only to continue the important services we provide, but also to recommit ourselves to our profession, to reinvigorate our sense of purpose, and to reaffirm our mission to serve as fierce guardians of and advocates for truthful, transparent communication. We are more than up to the task, we are in this together and we will continue to move forward.