Hispanic Public Relations Association (HPRA) nominates Sonia Diaz a ‘Transformational Communicator’

Sonia Diaz worked to ensure a multicultural talent pool for the association.

Sonia V. Diaz, senior vice president of Balsera Communication, a national public affairs and strategic communications firm based in Coral Gables, Florida, and president of the Hispanic Public Relations Association (HPRA), has been nominated a “Transformational Communicator” by the association. The designation is apropos to the theme of Communications Week, being held Nov. 15-19, of which HPRA is a partner.

Why Diaz? Here’s why, according to Communications Week partner HPRA:

A five-time award-winning PR executive, Diaz has dedicated her career to advancing multicultural communities across the nation through her professional work in public affairs, public outreach and community grassroots campaigns.

She has brought this to the HPRA network, transforming the organization by ensuring the talent pool reflects the multicultural composition of its diverse audience.

As HPRA president this year, Diaz has propelled the expansion of new chapters for both professionals and students, streamlined operations as a basis for expansion and heightened HPRA’s visibility through public speaking and partnerships.

Dedicated to professional development that fosters future leaders, her vision for a national scholarship came to fruition this year with a $25,000 contribution that was announced during the organization’s annual ¡Bravo! Awards, recognizing the most innovative and effective campaigns in Hispanic PR across the country.

Congratulations to Diaz on her nomination and her dedication to the future of the organization and its talent pool.


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