The oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death.
On the federal holiday celebrating his legacy, brand managers can share important messages of inclusion and optimism for the future. PR pros can highlight corporate social responsibility efforts and insulate an organization’s reputation from backlash.
Perhaps most important, it’s a chance to talk with hope and compassion about what divides us as a nation. In these uncertain times, King’s words can serve as balm or benediction.
There are many ways to celebrate the life and messages of the civil rights leader. For PR pros, some may take the day to reflect or offer takeaways from King’s shining example.
Axia PR wrote a blog post offering these lessons for PR pros from King’s legacy:
King used many PR tactics in his fight against racism and injustice in the U.S. The stories of his extraordinary life and campaigns are excellent fodder for blogs, social media posts and guest articles on other publications.
Many organizations are using social media to share pictures and quotes from the venerated leader.
Family members of the civil rights leader have shared historic photos: