Holy guacamole! College paper issues belligerent ‘apology’

The Appalachian State student newspaper falsely reported the closing of a Mexican restaurant, and it apologized for the error by chiding its audience.

Ragan Insider Premium Content
Ragan Insider Content

That’s what many readers of Appalachian State University’s student newspaper are asking after the publication issued an apology that belittles its readers.

And apparently the answer is yes, it is serious.

This apology is a shining example of what not to do—particularly in the world of social media. Perhaps the PR students at Appalachian State, located in Boone, N.C., can offer the aspiring journalists a lesson in the art of the mea culpa.

On Wednesday, The Appalachian Online erroneously reported via Twitter that Los Arcoiris Mexican Restaurant was closing. Here’s how it went down:

Rumors are confirmed that Los Arcoiris Mexican Restaurant will be closing soon

— The Appalachian (@TheAppalachian) April 25, 2012

We’ve heard some concerns about the information that Los is closing – working to follow up now.

— The Appalachian (@TheAppalachian) April 25, 2012

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.