Home Depot integrated a ‘culture of selling’ in 3 steps

A few years back, Home Depot expanded its footprint significantly. Because of this growth and a significant number of new hires, its leaders wanted to make a cultural shift, one where employees felt more empowered and understood their role within the organization through a culture of selling.

“We needed to change our focus,” Paul Mayer, director of internal communications for non-field associates at Home Depot, said during Ragan’s Employee Experience Conference.

The organization wanted employees to focus on what it meant to be problem solvers and dream fulfillers first and foremost, at every level of the company, Christina Cornell, director of internal communications for field associates at Home Depot, said during the conference.