How 3 pharma companies use video to power up their marketing

These companies use visuals to create and deliver engaging messages about neonatal care, a blood disorder and the importance of sunscreen.

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It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021.

As global screen time increases, video has become a popular tool for medical marketing. With the right strategy in place, your marketing team can employ this format to tell stories and communicate messages in an immediate, compelling manner.

Here are three pharmaceutical companies that have seen healthy returns with their approach to digital video:

Aptamil: The gift of future health

Aptamil produces a range of baby milk and follow-on formulas, ensuring infants get much-needed nutrients. However, what’s fantastic about its marketing team’s approach is that they promote the Aptaclub community rather than letting the product take center stage.

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