Media Relations How a customer service stint can benefit a PR pro PR pros can benefit from doing a little customer service work. Not only does it help you understand your products better, it also gives you an unvarnished view of your audience. By Karl PawlewiczApril 29, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.