How a customer service stint can benefit a PR pro

PR pros can benefit from doing a little customer service work. Not only does it help you understand your products better, it also gives you an unvarnished view of your audience.

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.