It’s not a question of “if,” but rather “when.” That’s the mindset for most organizations when it comes to preparing for a cyberattack or data leak.
As hackers have become more sophisticated, in some cases state-sponsored, and as work-from-home has rendered organizations more vulnerable to attack, the focus on cyber crisis response has grown. Companies generally didn’t have cyber-specific crisis response plans in the past.
“There are specific aspects of a cyberattack that requires a much more detailed and specific approach to how you manage communication during that type of crisis,” explains Ted Birkhahn, co-founder and president for Hot Paper Lantern.
“Communicators are starting to realize: ‘I need a plan in place that I can use that’s specifically tailored to dealing with a cyberattack and how those typically unfold.’”
What’s unique about cyber crises
What makes a cyberattack so different from another crisis that a brand or organization might face? Birkhahn offers a few suggestions that are generally shared by cyberattack situations, even though no two events are exactly the same.