How a little Disney magic can help you find social media success

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Are you struggling to reach the right online audiences, build a loyal following on social media platforms or get engagement metrics to budge?

It can feel like a witch put a curse on your social media presence—but there are expert-tested ways to break that spell.

Here’s how top communicators are seeing fairy-tale results from their social media efforts:

1. IBM uses data as its magic mirror. By looking at the right metrics, communicators can see what their online content is doing for their brand.

2. CHG Healthcare makes employees the belle of the ball, turning internal stories into external social media messages.

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