How an effective PR strategy can boost your brand

Brand loyalty, meaningful engagement and increased awareness are only a few ways that public relations can improve your brand’s reach. Here’s more.

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A solid PR strategy can help you expand in a variety of ways.

Incorporating effective PR into your communications program can encourage brand awareness, boost customer loyalty and build advocacy. Focusing on your relationships can create the trust and transparency necessary to create long-lasting bonds with established and potential customers.

How can you reach mobile-focused consumers in a continually changing communications landscape?

Consider these tips:

Use PR to drive news and information.

Social media use is rapidly increasing. To keep up with news-driving consumers, you must make connections with influential users.

Consumers decide what information they like, where they want to receive it and with whom they’re going to share it. Millennials, for example, are especially difficult for businesses to engage with. According to a 2015 Refuel study, they’re glued to their smartphones for more than six hours a day.

If you seek to interact with younger consumers, you must prioritize your mobile marketing efforts. Doing so will help you to connect with millennials on their terms.

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