How an online error gave Best Buy a huge, if unexpected PR boost

Did you see Best Buy’s pricing error Wednesday in time to get a flat screen TV for just $10? “Burning up the blogosphere and Twitter was the remarkable ‘pricing error’ that occurred on the Web site for electronics retailer Best Buy, which—for a little while, anyway—had a 52-inch Samsung high-definition TV listed for $9.99,” wrote Rich Thomaselli for Advertising Age . “The mistake, however, has led to a flood of free PR for Best Buy—good, bad or indiff…