How and why the ‘mixternal’ comms trend is accelerating

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.

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Internal communications has never been more important for brand reputation and external positioning. How your organization treats employees, prioritizes internal efforts such as diversity, equity and inclusion, and creates a safe and secure place to work are all increasingly crucial in 2021.

That’s why the “mixternal” trend in communications—the blurring of the lines between internal and external messaging and responsibilities—has accelerated during the COVID-19 crisis. The trend was strong enough that Lippe Taylor, the public relations and digital marketing agency, decided to acquire an employee experience agency, Cheer Partners.

PR Daily spoke with Paul Dyer, Lippe Taylor Group CEO, and Cheer Partners Founder Cat Colella-Graham, about how communicators must work together to safeguard brand reputation in today’s volatile media landscape.

Paul Dyer

Suffice to say, the trend isn’t going away anytime soon.

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