How are brands defining employee experience in core values statements?

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.

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The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever.

Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values? As many companies try to position themselves with messages of corporate social responsibility and ESG (environmental, social, governance), some are skeptical that companies are really changing:

Everything is about the bottom line. "Brand purpose" is a house of cards that collapses in the lightest breeze.

— Patrick Coffee (@PatrickCoffee) March 15, 2021

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