Technology is a bigger and bigger part of the communications job.
However, as long as your audience is made up of people, the job will require the ability to make connections.
Todd Templin, executive vice president and principal for BoardroomPR, shares how he sees his responsibilities as a communicator.
Here’s what he had to say:
1. What time do you wake up?
Usually about 6:30 a.m. each day.
2. How many cups of coffee do you drink a day?
Way too many! Probably six to seven, but I am trying to cut back (or at least working decaffeinated into my lineup).
3. Who is the most important person at work you talk to during your day?
My clients. They are my No. 1 priority in any given day. They are the reason we come to work each day and do what we do.
4. What’s one tool that you couldn’t live without?
Probably my iPhone. It allows me to be very productive away from the office in a lot of different ways.
5. What’s the last thing you do before finishing your workday?
I try to end the day with a win of some sort. I want to leave with a high that gets me excited for the start of the next day.
6. What keeps you up at night?
Stressing out about whether I’m doing enough for our clients and figuring out new ways to wow them. My brain is always thinking.
7. What trend or change is the next big thing in communications and/or your industry?
I see more and more groups developing new technology-driven platforms to engage media in a more efficient way. While I think there is some merit to these efforts, I don’t think a technology solution will replace the agency model. Personal relationships are still very important to achieving results.
8. Anything else you want to share?
I think this is an amazing time to be in the communications field. There is a greater need than ever before for good storytellers to tell great stories.