How brands can win with Snapchat

Washington Post’s digital editor, Masuma Ahuja, shares tips for pros wondering how to use the social media app effectively.

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Brands and publishers are finally starting to use Snapchat effectively, which begs the question: How?

A recent ONA14 session from Washington Post digital editor Masuma Ahuja gained a ton of attention, including a piece from Poynter that breaks down some of the highlights. Here are a few key takeaways:

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