How CEOs feel about speaking out on issues of public interest
Findings of the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal that CEOs are more willing to speak on societal issues when they matter to employees.
Communicators are at a crossroads each time a hot topic of public debate, from social justice issues to ESG and beyond, enters the news cycle. Is it appropriate for your organization to comment? Is taking a stand the right thing to do?
Ragan Communications partnered with research consultancy HarrisX in the fall of 2022 to understand how and when CEOs and communications leaders feel it’s appropriate for organizations to take a stand on issues of public interest, and the factors that influence their decisions.
The survey was conducted by HarrisX from Oct. 11-24 within the U.S. among 360 CEOs and high-ranking senior communications.
Asked whether organizations should take a stand on political and social issues, 63% of CEOs said yes and 37% said no. Just 58% of communications leaders agreed brands should speak out.
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