How communicators are giving back during COVID-19

Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.

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Wherever we go, whatever we do, it’s hard to escape the relentless news of layoffs, furloughs, record unemployment, store closures, sickness and fatalities related to COVID-19.

I reached out to all of you in the communications community for some good news to balance that deluge. I asked: How are you giving back during this crisis? The answers came through loud and clear, and in all sorts of creative and inspiring ways. As a reminder, here was the challenge.

As you can see, there is a lot to be proud of as we face this crisis, whose end we cannot currently predict.

I will continue to update this list, so please share what you’re doing to give back to employees and the community in the comments section below or directly to me at

J. J. Keller & Associates, Inc.

Susan M. Baranczyk, corporate communications strategist at J.J. Keller, provider of safety and regulatory compliance solutions, shared the following efforts:

Woodloch Resort

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