How companies are preventing turnover right now—and fighting to bolster retention

The role of the communicator is constantly evolving.

But as “The Great Resignation” rages on at a staggering pace, many are being pressed into battles that have historically been waged by HR personnel and higher-level execs. As a new study from Joblist reveals, companies are in an all-out war to keep the talent they have—and win the hearts and minds of fresh, new recruits.

[FREE GUIDE: How to build an employee advocacy program]

The study, which asked employers what they’ve done to prevent turnover and employees to share how their bosses can improve retention, found:

Looking at the data, it appears that what we have here is a massive failure to communicate. Or, more likely, a failure to recalibrate expectations, policies and tactics based on employee feedback.